http://www.wsj.com/articles/its-time-to-look-under-the-hood-of-chinas-carheard-on-the-street-1426223889
It’s Time to Look Under the Hood of China’s CAR
ABHEEK BHATTACHARYA
Updated March 15, 2015 10:14 p.m. ET

China’s largest car-rental firm has novelty, size and, now, technology on its side. But at the end of the day, it’s still a company that could get weighed down shifting big assets back and forth. Shares in CAR, previously called China Auto Rental, climbed 34% after the company’s Hong Kong initial public offering last September. Investors couldn’t wait to drive away with this rare public play on growing Chinese auto-rental demand. The company, which counts Hertz as a major shareholder, controls a third of the market. Investors again piled into the stock Thursday after CAR announced that it would rent vehicles to an Uber-like Chinese service called UCar. CAR also reported that it swung to a big net profit in 2014 after a loss in 2013.
Before investors start awarding CAR an Uber- or Lyft-like valuation, though, it’s worth remembering the more mundane costs involved in managing a capital-intensive fleet of auto rentals. One key expense is depreciation of aging cars. CAR’s depreciation charges fell last year in absolute terms, dropping to 19% of total revenue from 26% in 2013. Falling depreciation played a part in CAR’s robust 23.4% operating profit margin last year. That’s puzzling because depreciation should have risen as CAR expanded its fleet by 20% last year. Depreciation is equal to 31% of revenue at New York-listed Chinese rental firmeHi Car Services, and about 24% at Avis Budget Group. Unlike Avis, CAR can’t lock in any depreciation expenses because Chinese auto makers don’t promise to buy back cars at predetermined prices as U.S. counterparts do. Continue reading →